Textbook Solution Chapter 2 SEO (IT HSC)



Q 1. Fill in the blanks.


 The full form of SEO is..............................
Answer :  Search Engine Optimization

        2  .........................are links on one website that, when clicked, take the user to another site.

Answer : Bacnklinks

        3.  One of the optimization factor to improve images is by using..................... attribute.

Answer : Alt

        4.  An.................................helps to find out what you can be done to improve ranking on search engines, so that consumers can find the website with greater ease.

Answer : SEO Audit

        5. The...........................files tells search engine which pages you want to exclude from indexing.

Answer :Robots.txt


Q. 2. Match the pair

Column A Column B
1. Image Optimization a) meta tag
2. Links to Twitter, Facebook b) SEO technique
3. Description about author c) alt attribute
4. White Hat Strategy d) Social Media Optimization


Answer: - 

Column A Column B
1. Image Optimization c) alt attribute 
2. Links to Twitter, Facebook d) Social Media Optimization
3. Description about author a) meta tag
4. White Hat Strategy b) SEO technique

Q3.  corect Answers from the following. (2 correct)

1)  The page content optimization can be done by using keywords in

Option : 

a)<font>     b) <title>

c) <hr>  d>  <meta>

e) <input>

Answer :   b) <title>,  d) <meta>

2) Other factors to rank the website higher are

Option : 

a) Desktop friendly 

b) Speed of the website

c)  Creating robots. txt

d) No backlinks

e) No external links

Answer :   b) Speed of the website,  c) Creating robots. txt

Answer briefly.

(1) Define SEO and State types of SEO.

Answer

  1. SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
  2. Thus SEO is useful in increasing the number of visitors to a website.
  3. There are many strategies and techniques adopted to optimize the webpage.

There are two types of SEO -

  1. On-Page SEO: This includes the provision of good content, good keyword selection, putting keywords on correct places, giving appropriate title to every page, etc.
    On-Page SEO is concerned with information that is displayed to the end-user, such as text, images, and website navigation.
  2. Off-Page SEO: It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.
    Off-Page SEO is concerned with Website-Website relationship.

(2) Which are the different SEO techniques?

Answer

  1. SEO techniques are classified into two broad categories, which are White Hat SEO and Black Hat SEO.
  2. White Hat SEO: Techniques that search engines suggest as a part of good design are called White Hat SEO.
  3. It contains proper and well-labeled images according to the content.
  4. It is in the form of a Standard-compliant HTML.
  5. Black Hat SEO: Techniques that search engines do not approve of and those techniques which are used for optimizing the website are called Black Hat SEO.
  6. It mainly contains duplicate contents. Such websites are mainly used to redirect users to other websites and cause traffic.

(3) Explain in short White Hat technique.

Answer :

  1. Techniques that search engines suggest as a part of good design are called White Hat SEO.
  2. It contains proper and well-labeled images according to the content.
  3. It is in the form of Standard-compliant HTML.
  4. The page titles are unique but relevant at the same time.
  5. It has Complete sentences with good spelling and grammar.

(4) Explain in short Black Hat technique.

Answer

  1. Techniques that search engines do not approve and those techniques which are used for optimizing the website are called Black Hat SEO.
  2. It mainly contains duplicate contents which mostly are stolen from other original creators mainly without any credits and permissions.
  3. Such websites are mainly used to redirect users to other websites and cause traffic.
  4. Links from such sites are irrelevant and don't show the actual search content. Websites like these contain invisible text and stuffed keywords.

(5) Explain in short SEO Keyword search.

Answer

  1. SEO keywords are the important words and phrases related to the developed website content.
  2. A list of keywords needs to be carefully chosen to optimize the search. Keyword Research and Analysis is an important part of the Search Engine Optimization (SEO) as well as "Search Engine Marketing".
  3. For "Search Engine Marketing", one can pay for certain keywords.
  4. There are various online Keyword Planner tools (such as Google Add Words Keyword Planner) to shortlist keywords.
  5. This is more useful to compare the cost of various keywords if the website designer opts for Paid Search Engine Marketing.

(6) Explain any two Page content optimization points.

Answer

  1. <TITLE> - Title is the first thing that user notices in the search result list while using Google for searching. Contents should be up to 60 characters (spaces included)
  2. Meta-description Tag - While creating a web page, Meta description should be used to boost your On-Page SEO. Meta Description should be between 70 and 160 characters (spaces included) that others are interested to know about the contents form your website.

(7) Explain how could you optimize images.

Answer

  1. Image Tags with ALT attribute: The alt attribute gives information about the image, so even if the image does not download, it can make the viewers understand the image-related information.
  2. Image Tag with Title attribute: The title tag of images shows the keyword of the image when the mouse has hovered above the image.
  3. Image compression: The images which are compressed load faster which give the user good friendly experience.
  4. Images can have Caption keywords: Certain images can have keywords on the image to make it relevant for users to know about it.

 

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